The Greatest Joy is the Ultimate Win: The Greatest Joy is the Ultimate Win: Repent is a really church-y word. We’ve probably heard it used all over the place and often by people whose lives don’t match the kind of love and grace that God has for us, His people. So what does it really mean? Is it enough just to say “we’re sorry” and then keep going on with our lives? What does repent mean in real people speak? More than that…why is it so important a concept?